intoSicily: transforming an holiday rental agency
For 15 years, intoSicily has been making dream holidays a reality in the beautiful island of Sicily.
As a proud director of this incredible company, I led in 2019 its IT transformation.
Context
- YEAR 2019-2021
- PROJECT FOR intoSicily, an holiday rental agency
- ROLE: Do-it-all Director
- IN COLLABORATION WITH: VRBookings, an Italian management software that developed the new intosicily website
- TOOLS: XD Illustrator Google Docs PMS Social Media Meta Business
Goals
Providing my colleagues with more time for focussing on providing services to guests;
Allowing guests to finally be able to book directly via the intoSicily website.
Action taken
Automating repetitive processes with the help of a management software;
Upgrading the website from a basic display to a fully functional e-commerce platform;
Revamping the brand image;
Boosting the online presence of the agency;
The New Image
I knew it was time for a change, and I’ve started with the logo.
The old logo had been around for 10 years and was starting to show its age.
I decided on a figurative logo that would feature a sunny Sicilian setting by the sea. To make it more authentic, I chose Casa Arturo, one of our company's first and most iconic properties, as the cornerstone of the design.
I kept the bright yellow and turquoise colours from the old website and chose a round logo format that would fit well in the circular spaces used by larger rental platforms like Airbnb and VRBO
I used the same design style to create a consistent look and feel across all our communications, including our correspondence with owners, our social media accounts and of course our new website.