From Mockups to Wireframes and Prototypes

Three important phases

Tools: XD | Illustrator

Logos | Illustrations

Creating a Brand Identity

Tool: Adobe Illustrator

intoSicily has been renting dream holiday rentals in Sicily for 15 years, and I'm proud of having been working with them. In the recent IT transformation of the company, I was asked to supervise the design of the new website and to create a new logo.

I decided to go for a figurative kind of logo in order to evoke an ideal Sicilian setting: sunny and by the sea. However, I didn't want it to be just an abstract imaginary place, given all the beautiful houses in the company collection. Therefore I looked for a cornerstone rental property and found Casa Arturo. One of the first houses to be advertised and one of intoSicily's pride.

I kept the bright colours of the old website — the yellow and the turquoise — and I chose a round format to fit well into the often circular spaces dedicated to owners and property managers identity in larger rental platforms like airbnb and VRBO.