intoSicily has been renting dream holiday rentals in Sicily for 15 years, and I'm proud of having been working with them. In the recent IT transformation of the company, I was asked to supervise the design of the new website and to create a new logo.
I decided to go for a figurative kind of logo in order to evoke an ideal Sicilian setting: sunny and by the sea. However, I didn't want it to be just an abstract imaginary place, given all the beautiful houses in the company collection. Therefore I looked for a cornerstone rental property and found Casa Arturo. One of the first houses to be advertised and one of intoSicily's pride.
I kept the bright colours of the old website — the yellow and the turquoise — and I chose a round format to fit well into the often circular spaces dedicated to owners and property managers identity in larger rental platforms like airbnb and VRBO.
To design my own logo was a different kind of challenge.
I made of myself the worse customer. The logo must have feel like me. I wanted it fun, but not ridicolous and carrying the idea of flexibily. I've started with the shape of a bracket — which it's at the base of the HTML language — and after many different combinations, I ended up with two fishes, slightly tilted towards each other. I had also made an alternative logo, the initial of my name, which I preferred on print, but not for the web.