From Wireframes to Prototypes

The design stages of a UI|UX project

Logos | Illustrations

intoSicily has been renting dream holiday rentals in Sicily for 15 years, and I'm proud of having been working with them. In the recent IT transformation of the company, I was asked to supervise the design of the new website and to create a new logo.

I decided to go for a figurative kind of logo in order to evoke an ideal Sicilian setting: sunny and by the sea. However, I didn't want it to be just an abstract imaginary place, given all the beautiful houses in the company collection. Therefore I looked for a cornerstone rental property and found Casa Arturo. One of the first houses to be advertised and one of intoSicily's pride.

I kept the bright colours of the old website — the yellow and the turquoise — and I chose a round format to fit well into the often circular spaces dedicated to owners and property managers identity in larger rental platforms like airbnb and VRBO.